Surprising insights, exciting innovations and successful, lively brands.
We create future – together with you.


About us

We started SpringPool in 2007 after many years in sales and marketing in the consumer goods (FMCG) industry, working for Wella, P&G and Unilever. We share a dedication to brands and consumers, an openness for anything new and extraordinary. We love to work in teams with our customers. From our own experience we value pragmatic, flexible approaches that can be implemented immediately. Combining an analytic mind with experience and intuition is our mindset. This is how we delighted many of our customers, by creating tangible results.

You are interested in working with us? Then give us a call under  +49 (0) 6103 270 66 30, send an e-mail to or make use of the contact template. We are pleased to receive your message
Ute Doepner-Reichenbach

Successful brands adapt to future target group needs without compromising their identity.

Ute Doepner-Reichenbach | Managing Director

Trends are not fads but decisive success factors for brands that want to be successful in the future.

Diana Sexauer | Managing Director
Diana Sexauer

We’re three experienced marketing-professionals personally taking care of your project.

Heike Störmer-Kuk | Managing Director