SpringPool

Wasser

Texture-Trends: Light and Rich

Textures are getting more and more important in the beauty industry. Enhancing the product benefit with sensual attributes they add value in their own right. Light and rich One should have more confidence in them: the new watery products are packed with active ingredients! Transparent, cool, and sophisticated, that is the first impression. Due to […]
Foto von einem Ei

Texture-Trends: Lacklustre and tactile

Textures are getting more and more important in the beauty industry. Enhancing the product benefit with sensual attributes they add value in their own right. Even more exciting are apparent contradictions morphing into surprising experiences. Lacklustre and tactile At first dry, powdery products like e.g. Za Pore Minimizer from Korea become soft and very smooth […]
Swavoury Food

Swavoury Food

Looking for new and unique taste experiences you always start with combinations of the five fundamental taste sensations: sweet, bitter, savoury, sour, and umami. It is a case of refinement if you get these combinations right. Especially sweet and savoury is on the rise: swavoury food is fashionable. It started with salted caramel and chocolate […]

Museum Shops as Retail Destination

Museum shops become lifestyle curators. A good example is a stand alone shop in Londons Carnaby Street: it promotes a 60s exhibition in the Victoria & Albert Museum, „You Say You Want A Revolution?“ (see video). WGSN notes: „The recent shop (…) is essentially brand activation and experiential marketing. The in-store visual merchandising is key, […]
Foto von einem Brunnen

Water—A valuable resource

Fresh water is becoming increasingly scarce. 70% of our world is covered with water. The point is that only 2.5% is fresh water and only another 1% of this water is accessible for direct human use. In the beauty industry this topic is a starting point for a variety of innovations of waterless or water […]