Textures are getting more and more important in the beauty industry. Enhancing the product benefit with sensual attributes they add value in their own right.
Light and rich
One should have more confidence in them: the new watery products are packed with active ingredients! Transparent, cool, and sophisticated, that is the first impression. Due to advanced technologies even watery or gel-like textures can have high concentrations of active substances. This is very relevant for consumers who love the layering trend from South Korea. It is not by chance that this “Liquid Care”-trend also stems from this part of the world.
Product inspirations: Lancôme Énergie de Vie, Bioderma Hydrabio Moisturising Anti-UV Mist
To inspire you even more, think about:
- Other forms of water: is steam the new beauty elixir?
- Water substitutes: basic H2O is exchanged for pure birch sap or flower petal extracts
You want to learn more about these topics? Get in contact with us. We are passionate seekers for inspirations and trends and are happy to share our knowledge.