What´s in a Color?
Every year the renowned Pantone Color Institute (PCI) announces a “Color of the Year”. This year it is called Ultra Violet (PANTONE® 18-3838). As the PCI itself puts it: “The Color of the Year is one moment in time that provides strategic direction for the world of trend and design”, for packaging, graphics, fashion, and beauty.
To come up with one color shade that represents a whole year, the Pantone Color Institute had to filter all kinds of information and detect codes of society, arts, lifestyle, and design. But it also works the other way round: what does the selection of the last Colors of the Year tell us about society and trends?
Let´s have a look at the last 3 Colors of the Year:
In 2016, for the very first time, Pantone announced two shades: Rose Quartz & Serenity. This made sense because the two colors stand for warmth and tranquility respectively. Reminding us of baby clothing, they are a symbol for reassurance and security – something the world was in desperate need for then (and now). This color scheme provides mindfulness and well-being. In 2016, an important societal topic was the search for balance and a strong tendency towards blurring boundaries, not only but also referring to gender.
We were relieved when we saw the color last year: Greenery. It was so fresh, zesty, and spring-like, it already lifted your mood by looking at it. Reminding of nature itself, it is a symbol for new beginnings and vitality. After the more passive search for security of 2016, people were now in pursuit of personal passions and looking for reinvigoration. Greenery was like a breath of fresh air and catered to the wide-spread “back to nature”-mood of 2017.
Now, what do we make of Ultra Violet this year?
This enigmatic and visionary color reminds of the night sky. It is a symbol for the search for worlds beyond our own. This encompasses visionary thinking on one hand and hopeful emotions on the other. Some people might look for help in scientific discoveries and would love to fly to Mars; others rather do some spiritual soul searching and would like to understand their fellow humans.
Whatever your look on it: we wish you a happy 2018 in the full sense of Ultra Violet – pushing boundaries, being creative and individual, combining intellect and emotion.
Photos: Pantone, unsplash