We know marketing. You have an exciting product or a promising innovation? We develop a corresponding marketing concept to make your customers recognize its potential.

With many years of experience in consumer goods (FMCG) marketing we know the requirements and challenges – from inside the industry as well as from many different consulting projects. Leverage our know-how for example
  • To discover insights by research and analysis
  • To develop creative, trend-based, and ready-to-test marketing concepts
  • As intelligent support in case of bottlenecks

R&D-Marketing: For B2B the end consumer is more important than ever.

SpringPool FE-Marketing
To make your customers easily understand what is unique with your technology we apply methods of consumer goods marketing on R&D-innovations. R&D is about raw materials and formulations, performance and efficacy substantiation. In marketing we talk about consumer needs and insights. R&D-Marketing links both: a rational oriented R&D development will be translated into an consumer appealing product concept. This is how your customers will quickly understand what is unique about your technology and what´s in it for them.
You have questions or would like to learn more about SpringPool and our methods? Then give us a call under  +49 6103 270 66 30, send an e-mail to hello@springpool.de or make use of the contact template. We are looking forward to your message!
We get brands into shape. Your brand shall be prepared for the future? Here you need someone with know-how, experience and empathy.
We capture the future with you. You need fresh ideas and impulses for your business? We think outside the box together with you, we challenge and provide a different perspective. For promising innovations.