We know marketing. You have an exciting product or a promising innovation? We develop a corresponding marketing concept to make your customers recognize its potential.

With many years of experience in consumer goods (FMCG) marketing we know the requirements and challenges – from inside the industry as well as from many different consulting projects. Leverage our know-how for example
  • To discover insights by research and analysis
  • To develop creative, trend-based, and ready-to-test marketing concepts
  • As intelligent support in case of bottlenecks

R&D-Marketing: For B2B the end consumer is more important than ever.

SpringPool FE-Marketing
To make your customers easily understand what is unique with your technology we apply methods of consumer goods marketing on R&D-innovations. R&D is about raw materials and formulations, performance and efficacy substantiation. In marketing we talk about consumer needs and insights. R&D-Marketing links both: a rational oriented R&D development will be translated into an consumer appealing product concept. This is how your customers will quickly understand what is unique about your technology and what´s in it for them.
Yoo have questions or would like to learn more about SpringPool and our methods? Then send an e-mail to hello@springpool.de.
We get brands into shape. Your brand shall be prepared for the future? Here you need someone with know-how, experience and empathy.
We capture the future with you. You need fresh ideas and impulses for your business? We think outside the box together with you, we challenge and provide a different perspective. For promising innovations.